About
Built by operators, for operators.
Marketforcegroup was founded in 2003 by two former multi-unit restaurant directors who couldn't find an honest, repeatable way to measure what actually happened in their stores. Twenty-two years later we've run more than 38 million customer visits in 42 countries.
38M+
visits delivered
180k
active shoppers
22
years in operation
Our principles
Honesty over flattery
If a program isn't moving the needle, we'll say so. Then we'll fix it.
Field-grade rigor
Every shopper is vetted. Every report is QA'd. Every score has evidence.
Operator-first design
Reports your district managers will actually open on a Monday morning.